JOB OFFER – ORTOC West Cameroon Regional Tourist Office, Bafoussam: MARKETING AND COMMUNICATION MANAGER

MARKETING AND TOURIST COMMUNICATION MANAGER
August 2023
  GENERAL MISSION
Under the authority of the Director of ORTOC, the Marketing and Tourism Communication Manager (RMCT) is in charge of developing and implementing the destination’s promotional strategy tourism and communication on ORTOC’s activities. He is also in charge of defining and implementing the strategy for welcoming visitors to tourist information points in the West

ACTIVITIES AND TASKS
Marketing/sales
Implementing a marketing plan with specific variations in management of priority clienteles: individuals, families, groups, business…
Set up an influence and communication strategy on the ORTOC website and on social networks
Design publications (catalogues, leaflets, signage, various media)
Set up programs of thematic guided tours, organize charters , inviting you to discover the territory (hiking, cycling, etc.)
Participation in the structuring and qualification of the tourist offer
Set up, coordinate and animate a network of ambassadors and local, national and internationals working for the attractiveness of the West destination

Organize the participation of the West in Tourism Fairs and other general public events of a promotional nature scheduled in the West, in Cameroon and abroad
Canvass tourist destination prescribers (tour operators, specialized journalists, etc.)
Press relations : Be in constant contact with the local, regional, national and international press to generate reports on the tourist wealth of the region
Design and market tourist products (provision of tourist services and “boutique product” goods) aimed at retaining existing customers and attract new customers in connection with the highlights of the territory (festivals, funerals, conferences, etc.).
Carry out targeted commercial actions related to the strong activities of the territory in support with the socio-professionals of the intervention zone of the tourist office
Provide ticketing for cultural or tourist purposes for museums, visit sites as well as for events Organize the animation of offices and tourist information points as well as shop spaces for the promotion of local crafts.
Coordinate communication and public relations actions for the benefit of ORTOC.
NB: At the request of the Director of ORTOC, the Tourism Marketing and Communication Manager may be required to carry out activities not provided for in this job description. These may be the activities of ORTOC or its partners
Diploma/Training required / Experience

– Hold a Master 2 in Territorial Marketing, Commercial action or equivalent diploma.
– Justify at least 5 years of experience in territorial tourism marketing or in similar professions
SKILLS – REQUIRED KNOWLEDGE – KNOW-HOW Mastery  
of tourism promotion and marketing techniques
Permanent monitoring of the evolution of tourism marketing techniques
Experience in the design and marketing of tourist products
Very good knowledge of the tourist offer and the professionals of the territory
Very good knowledge and relationship with the marketing networks in Cameroon and internationally.
Good experience in the organization of communication, relations with the press
Excellent bilingual communicator (French / English) Sense of organization and rigor
Ability to manage a team
  HIERARCHICAL AND FUNCTIONAL LINKS  
Reporting line Director of ORTOC
Functional relations – The MINTOUL, MINDDEVEL, MINCOM Regional Delegates, heads of radio stations, CEOs of companies and works councils, Mayors of municipalities hosting Tourist Information Offices, city advertising managers, etc. – Managers of ORTOC business units

– To apply, please send your application file consisting of a CV and a cover letter to the address: ot.ouestcameroun@yahoo.fr , no later than August 30, 2023.