JOB: Commercial Web Marketing – Paca Consulting
MAIN MISSIONS
Web Marketing section
Development of the firm’s online reputation;
Design, monitoring and management of a digital and social media strategy;
Implementation of sectoral and competitive monitoring;
Animation and development of professional and social networks;
Web writing – content marketing;
Research and establishment of partnerships;
Management, optimization and animation of the firm’s website;
Management of digital projects (e-learning and others);
SEO natural referencing optimization;
Preparation and analysis of reports;
Conduct advertising campaigns on professional and social networks;
Implementation of performance indicators.
Marketing component
Develop a marketing strategy and action plan;
Analyze the market and determine the needs to adapt to the creation of new services;
Analyze trends and competition;
Identify commercial targets;
Design innovative promotional tools;
Prepare a market diagnosis;
Integrate new pricing methods and evolve sales techniques
Implement promotional tools;
Management and monitoring of marketing studies
Communication component
Design and follow the communication plan;
Ensure relationships with external service providers;
Contribute to the firm’s reputation across all channels;
Animate a memorable experience across all channels;
Measures the impact of new tools on the profitability of marketing campaigns;
Organize events, seminars, conferences…
Write files, press releases
Coordinate institutional and commercial communication activities;
Design and organize specific events;
Develop the internal communications strategy;
Maintain an ongoing relationship with the media and external audiences.
REQUIRED PROFILE
Age range: 25-35 years old
Basic training: Master in digital marketing and communication
Language: Bilingual (French and English)
Professional experience: min 1 year with achievements in the areas mentioned
Strong relationships on professional and social networks
EXPECTED SKILLS
Knowledge (knowledge)
Master marketing and communication techniques
Master digital marketing techniques
Behavioral skills (soft skills)
Know how to make decisions
Show responsibility
Initiative
Be proactive
Knowing how to adapt
Know how to represent the company
Digital skills (know-how)
Master Canva and marketing design tools
Master WordPress
Master office tools (Excel, Word, Powerpoint, etc.)
Position based in Douala
Please send your CV and cover letter with the subject “Application for the position of web marketing, sales” to paca@pacaconsulting-group.com .
Deadline for receipt of applications: November 20, 2023
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