We at MTN Cameroon are a purpose and value-led organization.

At MTN Cameroon we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life. Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.

As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!

Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals.

Our values dubbed, LIVE Y’ello, are the cornerstone of our culture.

Lead with Care

Can-do with Integrity

Collaborate with Agility

Serve with Respect

Act with Inclusion

Strategy Development and Implementation

• Provide reports and analysis to support and contribute to the development of the functional strategy in line with the overarching business goals
• Ensure accurate and timely reporting to enable the regular review of the functional strategy, roadmap, and performance to ensure its alignment with the changing dynamics of the internal and external ecosystem

Operational Delivery

• Craft and execute a comprehensive Social Media Marketing strategy across relevant platforms aligned with business objectives to enhance online visibility and drive traffic
• Manage all social media channels (including the website) ensuring fresh, up-to-date, and relevant content (including original text, images, video, and code), to foster meaningful customer connections, elevate brand awareness, and stimulate active engagement within the community
• Conduct in-depth keyword research, optimize on-page content, and implement technical SEO improvements to boost online visibility and drive organic traffic, leveraging social media platforms for enhanced reach and engagement
• Responsible for understanding and creating relevant, high-quality content and gamification concepts to incentivize participation and interaction, thereby enhancing the user experience and driving sustained engagement
• Collaborate with relevant teams to strategically implement gamification concepts, ensuring maximum engagement and Impact
• Work closely with cross-functional teams to strategically implement gamification strategies ensuring seamless integration of gamification elements and drive high user engagement and impactful results
• Ensure consistent and continuous social media activity by posting daily, including weekends and beyond normal working hours
• Assist with strategic optimization of multimedia content, including videos and visuals, aimed at significantly enhancing SEO visibility across digital channels
• In guidance of Senior Manager – Brand & Communications, develop engaging social media content calendars aligned with SEO strategies, ensuring consistent engagement and alignment with audience interests across platforms
• Foster community engagement on social media platforms by actively participating in discussions and encouraging meaningful interactions
• As a part of the digital and social media team, work closely with content designers/creators to ensure informative, visually appealing content optimized for search engines and aligned with SEO best practices and maximizing visibility across digital platforms
• Partner with brand experience, digital media and advertising teams to implement strategies aimed at audience growth, brand advocacy, and customer loyalty
• Manage and optimize paid digital and social media campaigns to maximize reach and engagement, ensuring efficient use of budget and resources for optimal results
• Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance thereby effectively allocating budgets and adjusting strategies to achieve optimal results
• Ensure seamless integration and synergy between SEO and social media strategies, fostering a cohesive and unified online presence that maximizes visibility, engagement, and overall effectiveness across all digital platforms
• Bolster MTN’s social media network by interacting with industry professionals and influencers via social media
• Work with content, sales, and customer service teams to ensure integrated marketing efforts that align with overall business goals and enhance the customer experience
• Capture and analyze the appropriate social data/metrics, insights, and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
• Set up and optimize company pages on each platform to enhance the visibility of the MTN’s social content, ensuring consistent branding
• Moderate user-generated content in accordance with the moderation policy, ensuring it aligns with brand guidelines and maintains a positive community experience
• Engage with designers, PR professionals, and other team members on both large- and small-scale marketing projects, including social media campaigns, content creation, and influencer partnerships, to ensure cohesive and impactful execution across all initiatives

Governance

Operational, Tactical and Strategic Meetings

• Provide input on all projects initiated
• Provide input in strategic meetings when required
• Provide input into the preparation of proposal on change initiatives, policies, and procedures

Escalations

• Manage and resolve escalations that have impact on critical path of service delivery
• Escalate issues that will result in significant time, scope, employee/customer or cost impact if not resolved

Function Tactical

• Provide input into establishing objectives, targets, and budgets for the function as applicable
• Identify and document key risks, issues and dependencies and set mitigation actions
• Prepare documentation required for sign-off / making decisions regarding tactical changes

Performance

• Track performance against agreed KPIs and their compliance to SLAs and reverse SLAs
• Ensure execution in alignment with divisional strategy
• Continuous performance monitoring and adjust strategy and actions to deliver targets

Reporting

• Report on a periodic basis to relevant stakeholders relating to progress made within the function and in accordance with the measurement metrics set by the organization
• Report on an ad hoc basis on specific projects, as required

Budgets

• Assist in managing sub-divisional budgets in line with business objectives
• Assist in managing project or initiative budgets in line with business objectives

Education:

• Minimum of 3-year degree/diploma in literature, journalism, marketing, Communication or Management

Experience:

• A minimum of three years of experience in content creation, marketing, communications, or similar
• At least 2 years communication strategy, copy writing, advertising development, managing relationship and executing communication campaigns with suppliers (Printers, Production houses, Media)
• Deep knowledge of various content platforms such as social media, blogs, and print media
• Familiarity with content management systems such as WordPress etc.
• Understanding of content and layout design tools such as Adobe InCopy
• Knowledge of full web content production lifecycle, including scoping out content requirements, production, testing and ongoing management/refinement
• Hands-on experience in Telecoms – CSM/Fixed line/Internet and Data business
• Experience in point of sales communication will be preferable
• Strong understanding of content practices such as Search Engine Optimization (SEO), Social Media Optimization (SMO), and Pay-per-click (PPC) etc.
• Experience of /exposure to on-line Advertising

Competencies

Functional Knowledge:

• Data Analytics and Interpretation
• Personalization Tools and Platforms
• AI and Machine Learning Integration
• Content Management Systems (CMS)
• A/B Testing and Optimization
• Data Privacy and Compliance
• Basic coding skills (such as HTML, CSS, and JavaScript)
• Dynamic Content Implementation
• Customer Data Management
• Cybersecurity Awareness
• Cross-Channel Integration
• Predictive Analytics
• API Integration

Skills:

• Business Acumen
• Analytics and Interpretation
• Strategic Thinking
• Organizational Agility
• Digital mind-set
• Dealing with ambiguity and complexity
• Decision Making
• Conflict Management
• Negotiation
• Financial and Numerical
• Culture & Change Champion
• Adaptable
• Complete candour
• Culturally aware
• Emotional Maturity
• Innovation
• Relationship Builder
• Results Achiever
• Operationally Astute
• Integrity
• Team Player
• Project Management
• People Management

Behavioral Qualities:

• Adaptable
• Complete candour
• Culturally aware
• Emotional Maturity
• Innovation
• Relationship Builder
• Results Achiever
• Operationally Astute
• Integrity

Team Player