: Dec 10, 2024, 11:54:33 AM
: Dec 23, 2024, 11:59:00 PM
Background and Justification
The fight against misinformation, particularly regarding vaccination, has become a major challenge. The proliferation of false information on social networks has contributed to growing public distrust of vaccines, thus hampering efforts to achieve vaccination coverage targets. In order to counter this phenomenon and restore trust, the EPI, with the support of its partners, has implemented an ambitious digital communication strategy around vaccination. This aims to provide reliable and accessible information while engaging in dialogue with communities on social networks. Proactive management of these platforms is essential to raise awareness, educate, and respond in real time to public concerns.
In this context, the recruitment of two SSAs, Digital Communication Assistants, is becoming crucial. These professionals will be responsible for managing the WHO and EPI social networks, leading online communities, moderating discussions, and ensuring that institutional messages are clear, consistent, and adapted to each target audience. Their role will also be to support the implementation of the digital communication strategy by coordinating campaigns, creating engaging content and ensuring constant monitoring to detect and combat disinformation.
Description of Activities
Under the coordination of the WHO vaccination officer and in collaboration with the Expanded Programme on Immunization team, the Digital Communication Assistant(s) will be responsible for:
Administer the institutional website of the PEV (creation of pages, sections and articles; improvement of navigability, etc.), and ensure statistical monitoring of site traffic
Create and manage the social networks (Facebook, Twitter, Instagram, LinkedIn, Tiktok, Youtube) of the PEV and WHO
Ensure the presence of WHO and PEV in social networks
Manage e-reputation and interaction with the social network community
Develop and deploy the digital strategy based on analyses
Create content for publications
Develop visibility: identify communities (forums, blogs, groups, etc.) to strengthen awareness within these communities, carry out web marketing actions (referencing, partnerships, affiliations, etc.)
Animate the community: publish messages, make Internet users interact, frame exchanges, build loyalty and promote the community
Ensure monitoring and reporting on the e-reputation of vaccination on digital trends (tools, apps) of actions carried out and performances
Develop and monitor the implementation of information campaigns
Ensure media monitoring and propose corrective strategies
Prepare periodic reports on the implementation of assigned activities
Ensure any other tasks assigned by the hierarchy
Deliverables
The Digital communication assistant will have to carry out a rapid analysis of the WEB content and social networks described above
The Digital communication assistant will have to provide a concept note containing the proposals resulting from the findings noted, as well as solutions for improving the problems highlighted for an attractive animation and moderation of the portal forums;
The Digital communication assistant will have to intervene for the framing of the different exchange platforms on the portal as well as the Facebook page;
The Digital communication assistant will have to provide a summary note at the end of each month on the different activities undertaken as well as the results obtained.
Education, Professional Experience, Skills & Languages
Education
Postgraduate degree in journalism, public relations, communications or any other equivalent degree
Experience
• Professional experience of at least 2 years in a similar position.
Functional skills
Essentials
• Solid knowledge of multimedia tools, hardware and software (image and sound processing, web page creation, graphic editing);
• Excellent command of current technologies, Facebook, Twitter, Cloud Computing, factchecking
; • In-depth knowledge of social and cultural multimedia;
• Aptitude for project management (autonomy, rigor and imagination);
• Very good knowledge of web content software (photo editing, Canvas, etc.);
Desirable
• Interpersonal skills and ability to work across teams;
• Good ability to adapt and assimilate;
• Proficiency in IT tools;
• Punctuality, autonomy and good organization;
• Good general knowledge and ability to respond to current events;
WHO skills
• Team spirit
• Communication
• Respect for cultures
• Integrity
LANGUAGES
Good command of French
Knowledge of English is an asset
Chronology
January-June 2025
Grade
G6
APPY HERE: https://careers.who.int/careersection/ex/jobdetail.ftl?job=2409120
Additional Information
• This vacancy notice may be used to identify candidates for other similar consultancies at the same level.
• Only candidates under serious consideration will be contacted.
• A written test may be used as a form of screening.
• If your candidacy is retained for interview, you will be required to provide, in advance, a scanned copy of the degree(s)/diploma(s)/certificate(s) required for this position. WHO only considers higher educational qualifications obtained from an institution accredited/recognized in the World Higher Education Database (WHED), a list updated by the International Association of Universities (IAU)/United Nations Educational, Scientific and Cultural Organization (UNESCO). The list can be accessed through the link: http://www.whed.net/. Some professional certificates may not appear in the WHED and will require individual review.
• For information on WHO’s operations please visit: http://www.who.int.
• WHO is committed to workforce diversity.
• WHO has a smoke-free environment and does not recruit smokers or users of any form of tobacco.
• Applications from women and from nationals of non and underrepresented Member States are particularly encouraged.
• WHO prides itself on a workforce that adheres to the highest ethical and professional standards and that is committed to putting the WHO Values Charter into practice.
• WHO has zero tolerance towards sexual exploitation and abuse (SEA), sexual harassment and other types of abusive conduct (ie, discrimination, abuse of authority and harassment). All members of the WHO workforce have a role to play in promoting a safe and respectful workplace and should report to WHO any actual or suspected cases of SEA, sexual harassment and other types of abusive conduct. To ensure that individuals with a substantiated history of SEA, sexual harassment or other types of abusive conduct are not hired by the Organization, WHO will conduct a background verification of final candidates.
• Consultants shall perform the work as independent contractors in a personal capacity, and not as a representative of any entity or authority. The execution of the work under a consultant contract does not create an employer/employee relationship between WHO and the Consultant.
• WHO shall have no responsibility whatsoever for any taxes, duties, social security contributions or other contributions payable by the Consultant. The Consultant shall be solely responsible for withholding and paying any taxes, duties, social security contributions and any other contributions which are applicable to the Consultant in each location/jurisdiction in which the work hereunder is performed, and the Consultant shall not be entitled to any reimbursement thereof by WHO.
• Consultants working in Switzerland must register with the applicable Swiss cantonal tax authorities and social security authorities, within the prescribed timeframes (Guidelines issued by the Swiss Mission are available at: https://www.eda.admin.ch/missions/mission- un-geneve/en/home/manual-regime-privileges-and-immunities/introduction/Manuel-personnel-sans-privileges-et-immunites-carte-H/Non civil servants and trainees.html
For roster VNs:
• The purpose of this vacancy is to develop a list of qualified candidates for inclusion in this advertised roster. All applicants will be notified in writing of the outcome of their application (whether successful or unsuccessful) upon conclusion of the selection process. candidates will be placed on the roster and subsequently may be selected for consultancy assignments falling in this area of work or for similar requirements/tasks/deliverables. Inclusion in the Roster does not guarantee selection to a consultant contract. .
