Business and Financial performance

•  Drive a sustainable business capable of delivering consistent double digit revenue and customer acquisition growth over the next 5 years
•  Identify and analyse business growth opportunities in the local market and develop appropriate strategies for capturing the market
•  Manage the process around market sizing, competitive analysis and sales approach to drive consistent growth of the Direct Banking business
•  Effectively partner with the head of Consumer Distribution to drive acquisition and account servicing through low-cost channels
•  Position the Ecobank Direct Banking brand as a comparator to top-tier FMCG or Telco brands
• Achieve cost income ratio targets of the business
• Conduct regular Business performance and profitability reviews.

•  Drive customer service excellence and ensure competitive solutions and products are consistently delivered to direct Banking clients.
•  Establish and sustain a customer-centric business culture across Consumer Banking, leveraging on people and technology
•  Ensure high customer satisfaction as measured and monitored through Customer feedback surveys and Net promoter scores

•  Motivate and lead team to achieve consistent profitability through a clear process of target setting.
•  Conduct regular people performance and productivity reviews and build healthy talent pipeline.
•  Encourage and foster a congenial working environment to enable teams to achieve excellence through teamwork and operational efficiency.
•  Ensure an agile and efficient workforce with right skills to meet strategic objectives Process, control and operational performance
•  Promote high ethical and integrity standards, and establish a culture within Direct Banking that establishes and demonstrates the importance of controls
•  Ensure there is a strong internal control system in place and monitor its adequacy and effectiveness

Strategic initiatives

•  Lead strategic initiatives that will position Ecobank Direct Banking in your affiliate as a top-tier brand
•  Champion the delivery of sales and service to Direct Banking customers through low-cost channels
•  Drive a customer centric mind-set within the Direct Banking ecosystem, that will result in speedy product & service delivery

III. JOB CONTEXT

This position is responsible for executing the Direct Banking strategy within the affiliate to generate sustainable revenues from the Classic and Youth customer segments, through low-cost delivery channels. This role is also responsible for achieving unrivalled Customer Advocacy in the market through the delivery of superior service quality to all Consumer Banking customer segments.