Home Customer Lifecycle marketing manager needed at MTN CAMEROON latest 05/31/2025, 12:59 AM*

Manager – Home Customer Lifecycle Management. Marketing

At MTN Cameroon, we are a purpose-driven and values-driven organization.

At MTN Cameroon, we believe that understanding the needs and aspirations of our employees is essential to creating enriching work experiences every day. We are committed to creating an environment where every member of our Y’ello family is listened to, understood, and encouraged to live an inspired life. Our values ​​keep us grounded and moving in the right direction. Most importantly, they keep us honest. It’s not a pretense; it’s in our DNA.

As an organization, our mission is to create a stimulating and enriching work environment where our employees can be themselves, thrive, and reach their full potential. A workplace that stimulates creativity and innovation, improves productivity, and ultimately generates meaningful results. A workplace built on relationships and achieving a purpose beyond ourselves. That’s what we want you to experience with us!

Responsibilities

Operational delivery

Marketing

Develop a marketing strategy at the OpCo level, in line with Group directives and the global strategy

Evaluate the effectiveness and efficiency of marketing and communication strategies, including digital, and make suggestions for improvement

Assist in managing sub-division projects and budgets based on business objectives

Provide elements for business cycle planning

Issue and execute quarterly cycle plans in a timely manner

Continuously monitor progress against objectives, propose and implement appropriate corrective measures when necessary.

Turn your analyses into opportunities. Use detailed market segment analyses to draw conclusions and insights: markets (volume and value), trends, segmentation, competitors, distribution channels, SWOT analysis.

P&S monitoring and implementation campaigns

Manage the overall promotional calendar to drive company sales growth

Manage and coordinate all loyalty program operations (including rewards transactions to be disbursed)

Use relevant indicators and metrics to monitor existing loyalty and reward programs in collaboration with flow owners

Support the analysis of ROI and effectiveness of brand and product campaign compared to competitor activity.

Research trends and best practices within the telecommunications, media and technology sectors and regularly compare practices and offerings with those of other players around the world.

Maintain an effective working relationship with the relevant MKT/EBU/Distribution/Product/BI/IS/CR/Service Units to ensure timely execution and delivery of the cycle plan

Execute initiatives that drive brand awareness and affinity within the segment

Ensure strict compliance with the marketing process

Other tasks and functions, as required

Behavioral qualities:

Team Builder

Plans and monitors work

Highly detail-oriented with strong organizational and analytical skills

Relationship Builder and Manager

Attentive to detail

Apply before 05/31/2025, 12:59 AM

HOW TO APPLY?