JOB: Operational Marketing and E-business at kimpa-group

OPERATIONAL MARKETING AND E-BUSINESS (F/M)

Internship.

Description

• Establish the marketing mix strategy (product, price, distribution, promotion) on all online and offline channels.
• Increase traffic on the platforms and convert them to purchase.
• Very creative in developing and designing attractive content
• Choose the communication vectors adapted to the product launch (advertisements, media plan, digital plan, promotional events).

 

 

 

• Build the operational marketing plan: manage and deploy the promotional schedule.
• Define the positioning of the offers on the market and select the target segments of the commercial offers.
• Ensure the adequacy of marketing actions with the expectations of customers and prospects.
• Ensure the visibility of the company’s products and services to prospects.
• Develop commercial tools and arguments for the sales force.
• Define the form and content of sales support materials (information and advertising at points of sale, offer kit, brochures, product sheets, catalogs, etc.).
• Plan, prepare and coordinate the company’s presence at trade fairs, manage press relations.
• Manage the optimization and maintenance of websites, extranet, portal…
• Improve the visibility of sites: acquisition of traffic and referencing.

 

 

 

• Manage the creation, implementation and monitoring of new digital media in a multi-channel environment.
• Deploy an animation plan (editorial content, promotional operations, contests, etc.) on the various digital media (mobile, tablet, social networks).
• Create new spaces for online exchange: discussion forums, blogs, animation of communities on social networks.
• Lead the development, implementation and monitoring of a marketing and sales CRM tool.
• Design activity dashboards
• Follow the evolution of consumer behavior on the web.
• Perform competitive intelligence on the positioning of competitors and the tools used.
• Carry out market studies to propose action and product development plans.

 

 

 

Profile

At least 1 year experience in a similar position

Training in marketing, communication, marketing management, commercial strategies. Perfectly bilingual (French and English)

TECHNICAL SKILLS

• Good knowledge of direct marketing techniques
• Know how to develop a marketing action plan
• Excellent use of the office package (Word, Excel, PowerPoint)
• Mastery of marketing tools 2.0: e-mailing manager; blogs; CRM, facebook business manager, google ads, linkedin ads, youtube ads, web referencing, tiktok
• Editing tools: canva, photoshop, adobe illustrator
• Knowledge and strong taste for digital and social tools and devices
• Good mastery of the graphic chain of communication media (from creation to printing)
• Know the different media, their specificities and complementarities
• Know how to manage communication outside the media: sponsorship, sales promotion, press relations, publications, fairs and exhibitions
• Excellent written expression to write sales pitches
• Be innovative, creative to imagine original and attractive promotional materials for customers

 

Apply by clicking on the links below.

Apply by clicking on the links opposite  Operational Marketing and e-business [Professional Internship] – Kimpa Carrieres (kimpa-group.com)

Or by email to: candidature@carrieres.kimpa-group.com

 

 

 

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