Coordinator – Market Research.Marketing
Douala, Littoral, Cameroon
Job Identification
2572
Job Category
MTN Level 2
Locations
360 Rue Drouot, Buea, Wouri, 1, CM
Posting Date
04/04/2023, 02:17 PM
Apply Before
05/05/2023 , 12:59 AM
Degree Level
Bachelor’s Degree
Job Schedule
Full time
Job Description
Job Specifications/ Minimum & Preferred Requirements
Education / Business Degree
Minimum Bachelor or master’s in marketing, Economics, Information Technology or Statistics, Marker research/study, Data Science.
Fluent in English and French
Market research certification would be an advantage
Work Experience
Minimum 2 years’ experience in Market research techniques and methodology or in Statistic modeling
Minimum of 2 years’ experience in marketing in a service industry or FMCG environment,
Project Management experience
Knowledge of Consumer behavior and segmentation
Knowledge of Pricing methodology, pricing sensitivity, marginal analysis & cost analysis
Competencies
Knowledge
– Data quality and control methods, Datamining and sampling methodology, -Good analytical skills
– Extra good numerical mind
– Advanced statistical software skills (SPSS, SAS, SPAD, etc.)
– Free statistical software skills (R , Tanagra, …)
– Skills in analyzing small samples (Bootstrap, …)
– Must be able to work under pressure
– Wide general culture
– Advanced use of GIS applications: ESRI / OpenData Tools (Gras, GvSig, GeoServer…)
• Good Knowledge of customer behavior and market dynamics
• Understanding of market research principles
• Understanding of Reporting and performance analysis
• Understanding of Marketing planning
• Good understanding and knowledge of the Telecoms Industry
• Good understanding and knowledge of Brand Management
• Good understanding and knowledge of B2B and B2C marketing
• Understanding of Customer Experience principlea
– Statistical modeling and multivariate analysis
– Market research techniques and methodology
– Forecasting techniques
– Reporting and performance analysis
– marketing planning
– Project management
– Agencies management
– Data reporting/visualization tools (Power BI, Tableau, etc.)
– Data analytics tools (SQL, Python, SAS, etc.)
Behavioral Qualities
Strong integrity & ethics
Strongly details oriented
Problem Solver
Operational Value Creator
Culture and Change Champion
Relationship builder
Results Achiever
Operationally Astute
Manages time
Team player
Self-confident
Self-motivated
Optimistic
Proactive
Key Job Responsibilities
– Responsible to initiate relevant research survey
– Responsible to translate insights into opportunities
– Responsible and accountable to manage agency that support market researches.
– Develop measures/approaches to identify long-term trends in telecoms markets.
– Develop Techniques to track and to analyze all competitive information via desk research.
– Responsible to ensure the monitoring of all environmental information that may impact our business.
– Perform benchmarking versus competitors in terms of performance and best practices.
– Responsible to determine all areas of internal vulnerability that could be exploited by the competitors.
– Accountable to provide alerts or warnings concerning environment and competition threats.
– Develop ways to transform needs in information of the company in term of data research and availability.
– Responsible to identify areas for improvement within marketing departments and to implement analytical solutions in order to resolve issues.
– Develop approaches to monitor and to optimize the relationship between MTN Cameroon and subscriptions (external data suppliers).
– Responsible to Initiate and implement relevant research survey (Nationwide & focused by region/Province)
– Build Geographical information system, and provide all geographical KPI to stakeholders.
All applications must be submitted ONLINE at:
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