Recruitment notice: MARKETING STUDIES MANAGER
TDR MANAGER OF MARKETING STUDIES
Role : Marketing research manager
Work location: Yaoundé, Cameroon
Type of contract : CDI
Conditions : Full-time
Work period : Annual Renewable
Trial period : 3 months renewable once
CONTEXT
For almost 25 years, the ICCNET group has been performing in the fields of telecoms, hospitality, finance and, more recently, industry, through 7 companies (Matrix Télécoms SA, ICCSOFT SA, RESYTAL, ADAC (Africa Data Center), LA VALLEE DE BANA, CCEC-SA, GFC).
We are recruiting a Research Manager within the marketing department, whose responsibility will be to carry out marketing studies and monitor marketing and sales policies within the Group’s entities.
TASKS AND RESPONSIBILITIES :
Under the general supervision of the CEO of the Holding and the direct supervision of the Marketing Director, the position holder will be responsible for:
- Design study plans (competitive intelligence, customer satisfaction, market shares, perception, etc.): definition of tools (quantitative and/or qualitative market studies), determination of means (sample of consumers or users, interviews, surveys, polls, questionnaires, etc.).
- Collect, use and analyze information (statistical method and techniques, creation of dynamic cross tables, data processing in terms of CRM customer relations, etc.).
- Write summary and analysis reports, presentation of results and recommendations to guide the decisions to be made.
- Analyze the effectiveness of sales and marketing policies.
- Propose marketing strategies resulting from studies (new products, pricing strategies, promotional offers, sales pitches, etc.)
- Initiate and maintain relationships with partners (survey institute, advertising agency, documentation center, investigators, etc.).
- Create and regularly update the prospecting database for better targeting during prospecting actions. Collect and update all information likely to be the subject of questions from the client.
- Transmit useful information to other competent departments within the Holding.
Technical skills sought:
- Bac +5 in Strategic Marketing Or diploma.
- 3 years of experience in the field.
- Marketing, Communication,
- Commerce and sales
Required knowledge :
- Excellent knowledge of MS Office, marketing computer software (SPHING or SPSS) and online applications (CRM tools, etc.).
- Crisis management
- Project management
- Customer relationship management
Language skills
- Fluent French
- English is a plus
Skills
- Excellent relational and communication skills
- Sense of organization and rigor.
- Reactivity/proactivity/creativity
Required qualities :
- Sense of service
- Work with little or no supervision
- Have a good ability to manage stress
- Honest.
You can apply by sending your file (CV and cover letter) to the following address: recruitment@iccnet.cm no later than December 10 , 2023, inserting as subject: Marketing Study Manager
HOW TO APPLY
READ AND FOLLOW THE INSTRUCTIONS GIVEN ABOVE TO APPLY, AND NEVER SEND MONEY DURING RECRUITMENT.
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