Recruitment notice: MARKETING STUDIES MANAGER

Recruitment notice: MARKETING STUDIES MANAGER

TDR MANAGER OF MARKETING STUDIES

Role :  Marketing research manager

Work location: Yaoundé, Cameroon

Type of contract : CDI

Conditions : Full-time

Work period : Annual Renewable

Trial period  : 3 months renewable once

CONTEXT

For almost 25 years, the ICCNET group has been performing in the fields of telecoms, hospitality, finance and, more recently, industry, through 7 companies (Matrix Télécoms SA, ICCSOFT SA, RESYTAL, ADAC (Africa Data Center), LA VALLEE DE BANA, CCEC-SA, GFC).

We are recruiting a Research Manager within the marketing department, whose responsibility will be to carry out marketing studies and monitor marketing and sales policies within the Group’s entities.

TASKS AND RESPONSIBILITIES  :

Under the general supervision of the CEO of the Holding and the direct supervision of the Marketing Director, the position holder will be responsible for:

• Design study plans (competitive intelligence, customer satisfaction, market shares, perception, etc.): definition of tools (quantitative and/or qualitative market studies), determination of means (sample of consumers or users, interviews, surveys, polls, questionnaires, etc.).
• Collect, use and analyze information (statistical method and techniques, creation of dynamic cross tables, data processing in terms of CRM customer relations, etc.).
• Write summary and analysis reports, presentation of results and recommendations to guide the decisions to be made.
• Analyze the effectiveness of sales and marketing policies.
• Propose marketing strategies resulting from studies (new products, pricing strategies, promotional offers, sales pitches, etc.)
• Initiate and maintain relationships with partners (survey institute, advertising agency, documentation center, investigators, etc.).
• Create and regularly update the prospecting database for better targeting during prospecting actions. Collect and update all information likely to be the subject of questions from the client.
• Transmit useful information to other competent departments within the Holding.

Technical skills sought:

• Bac +5 in Strategic Marketing Or diploma.
• 3 years of experience in the field.
• Marketing, Communication,
• Commerce and sales

Required knowledge  :

• Excellent knowledge of MS Office, marketing computer software (SPHING or SPSS)  and online applications (CRM tools, etc.).
• Crisis management
• Project management
• Customer relationship management

Language skills

• Fluent French
• English is a plus

Skills

• Excellent relational and communication skills

• Sense of organization and rigor.
• Reactivity/proactivity/creativity

Required qualities  :

• Sense of service
• Work with little or no supervision
• Have a good ability to manage stress
• Honest.

You can apply by sending your file (CV and cover letter) to the following address: recruitment@iccnet.cm no later than December 10 , 2023, inserting as subject: Marketing Study Manager

HOW TO APPLY

recruitment@iccnet.cm

READ AND FOLLOW THE INSTRUCTIONS GIVEN ABOVE TO APPLY, AND NEVER SEND MONEY DURING RECRUITMENT.

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