School Marketing, Liaison Public Relations Officer. at Veracity Higher Institute

Job brief

Effectively market the school and its programs to prospective families by telling the schools story through ‘shareable social content’.

• Develop and execute short- and long-term marketing plans, including, but not limited to, digital marketing, public relations, special events, advertising, and other promotional strategies that support
• Establish and foster relationships with national businesses and corporations.
• Work collaboratively with the Admissions and Development & Alumni Relations staff.
• Lead the school’s community outreach events and collaborate with other departments.
• Source and analyze customer research, current market conditions, and competitor information.
• Plan, write, edit and seek out diverse content to share across all marketing channels.
• Support the Eagle Shop on each campus with marketing strategies so they maintain their profitability while providing the approved SAS merchandise and branding.
• Communicate with a variety of constituents on both campuses to support school initiatives and events; coordinate volunteer efforts where and when appropriate.
• Educate and confer with Executive staff when directed by the Head of School.
• Select, hire and oversee all marketing personnel.
• Other duties as assigned