Success employment Success employment home Jobs JOB: Sales and Marketing Director at FAYADORT SA

Collaborate with the teams in charge of plant management, on the improvements to be made and the new offers to be developed;

Map customer journeys, define targets and refine market segmentation to adapt the offer and the message;

Define the company’s marketing strategy: the objectives, the associated marketing action plans, their specifications, the provisional budget, the performance indicators as well as the marketing mix for each product (product/price/communication plan/ distribution) ;

Select and manage the agency(ies) that will work on the deployment of the marketing strategy;

Supervise the design and production of sales support tools;

Design and manage events aimed at optimizing the visibility of the offer and products;

Ensure the consistency of marketing actions to provide a consistent customer experience regardless of the entry channel;

Measure or have measured the effectiveness and profitability of marketing actions via a management system and relay it to general management;

Define commercial objectives (qualitative and quantitative) and sales forecasts;

Design and plan strategic orientations and commercial actions in the short, medium and long term to achieve the objectives (identification of priority targets, key interlocutors, contact actions, reminders, etc.);

Define, monitor and analyze budgets and commercial performance indicators;

Represent the company at trade fairs and professional events;

Define and manage the implementation of the various partnerships/sponsorship;

Set individual and collective performance objectives;

Identify individual and collective support needs;

Provide training and provide technical support to the teams;

Federate teams and generate support and motivation;

Facilitate the flow of information and interactions between its teams as well as with other departments (production, finance, administration, etc.);

Oversee relationships with key accounts and negotiate strategic contracts;

Oversee the development and implementation of the company’s digital strategy.

Good knowledge of management principles (budgeting, strategic planning, allocation of material and human resources);

Ability to instill a sense of responsibility and lead by example;

Strong skills in team building, people management decision making;

Have a strong development potential;

Proven experience in developing effective strategies and business plans for all aspects of marketing and communication (branding, product promotion, etc.);

Good understanding of market research and data analysis methods;

Ability to apply marketing techniques through digital and non-digital channels;

Knowledge of various business disciplines;

Proficiency in MS Office and commercial software;

Leader with creative and analytical skills;

Ability to create and maintain positive relationships with current and potential customers;

Demonstrated skill in negotiating and closing critical sales contracts;

Ability to work under pressure;

Excellent communication (written and oral) and interpersonal skills.