Specialist – Data Mining Segments Voice and SMS.Marketing
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Job Description
We at MTN Cameroon are a purpose and value-led organization.
At MTN Cameroon we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life. Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.
As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!
Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers, and stakeholders with a vision to realise our shared goals.
Our values dubbed, LIVE Y’ello, are the cornerstone of our culture.
Lead with Care
Can-do with Integrity
Collaborate with Agility
Serve with Respect
Act with Inclusion
Responsibilities
Operational Delivery
As per business plan,
- Conduct deep analysis to identify segments and micro segments (related to Voice and SMS) that will help to run the targeted campaign and facilitate decision.
- Develop models to understand the effect of marketing and competitor actions upon each micro segment.
- Lead the Customer life cycle process within the Voice and SMS streams at MTN Cameroon
- Provide in-MTNC assistance to both segments (Business and Consumer) and POS in terms of Business Intelligence activities.
- Support both segments by adopting a segmented approach for any business issue that might have an impact on revenue.
- Support both segments building and animating micro-segments.
- Support both segments analyzing the performance and profile of the segments identified and proposing corrective actions.
- Review industry good practices in terms of Datamining especially and Business Intelligence globally.
Qualifications
Education:
- At least 3 years University Degree in Statistics/or Data Mining, Computer Science should be very comfortable with the position.
- Fluent in French and English.
Experience:
- 2 years’ Experience in Statistics and Economy, Data Science, Computer Science and significant experience in Data mining.
- 2 years’ experience in Data mining, Econometric modeling or Data manipulation matters
- Experience in market basket Analysis, Value management or customer retention and loyalty
- At least 2 years Marketing experience
- Telecommunication experience is an added advantage
- Commercial experience and understanding (Ability to deliver commercial value)
- Project Management experience
- Knowledge of Consumer behavior and segmentation
- Knowledge of Pricing methodology, pricing sensitivity, marginal analysis & cost analysis
Training
- Data Science
- Machine Learning
- Artificial Intelligence
- Customer Value Management,
- Project management,
- Customer Analytics and CRM,
- SAS/R/Python advanced analytics
- Customer Lifecycle Management
- Customer Marketing segmentation
- ETL
- Reporting
- Business Intelligence Tools
- Power BI
- System Analytics
- Customer Analytics and Campaign Management
- Financial modeling in Excel
Functional Knowledge:
- Statistical modeling and multivariate analysis
- Segmentation techniques
- Scoring techniques
- Data Quality analysis
- Algorithm Knowledge
- Data mining and predictive analytics
- Forecasting techniques
- reporting and performance analysis
- project management
Skills:
- Organizational and coordination skills
- Extra good numerical mind
- Free statistical software skills (Python,R, Tanagra, etc)
- Advanced statistical software skills ( SAS, SPAD, etc)
- Advanced use of Excel (Excel, VBA for Excel, etc)
- Data base Knowledge and specially SQL
- Good analytical skills
- Must be able to work under pressure
- Wide general culture
Behavioural Qualities:
- Attention to details
- Effective Communication
- Think systemically
- Conflict management
- Continuous improvement in philosophy
- People interaction
- Planning and organization
- Problem solving
- Proactivity
- Results orientated
- Solution providing
- Strategic thinking
About Us
About the Team
- Executive Role: Specialists in all aspects of people management. High-level input at a strategic level into all key business decisions.
- Audit Role: Ensures all areas of the organization are compliant with legal requirements AND best practice employment policies and procedures.
- Facilitator Role: Close partnership to support, advise and extend the ability of all areas of the organization to meet their objectives through the implementation of highly effective employment practices in areas such as Talent Acquisition, Learning and Development, Reward systems, Performance Management, Health and Wellbeing.
- Consultancy Role: Provide expert advice to the organization and it’s managers on any aspect of workforce management and employee relations and performance.
- Service Role: Ensure the organization is fully aware of and is equipped to deal with developments impacting employment matters, such as changes in legislation, changes in the characteristics of the labor market.
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